Freego
A Refactoring Done Right
The turning point came in 2023. After 11 years of growth from 1 to 16 policies and surpassing 1,000 monthly orders, we decided to rebuild everything. Not for the sake of it, but to unlock the real potential: implementing a policy took 12 hours, the client depended on us for every price change, PDFs were not customizable, price lists did not exist. It worked, but it could give so much more.
Architecture rethought to reduce time and dependencies.
Fully autonomous system: the client manages dynamic pricing with custom equations, configures PDFs without code, creates multiple price lists. Result? 25 price lists created autonomously in 3 months. Policy implementation time: from 12 hours to 2.
Before
After
Solid stack. Continuous deploys.
Systems built for stability, scalability, and continuous delivery.
Full automation of the release cycle.
A deliberately conservative stack, designed to ensure stability and speed of evolution: Laravel + HTMX, with automated tests on the entire application core and a 5-minute release pipeline.
Since launch: 46 deploys with zero downtime.
In the last two months: +120 new active agencies.
Backend and rendering: a pragmatic approach.
The technologies adopted reflect a deliberate choice: prioritize stability, maintainability, and control over long-term evolution. Each component was selected to reduce unnecessary complexity and ensure operational continuity.
Laravel.
Robust and maintainable backend. Automated tests across the entire core: price calculation, cart, order processing, PDF generation.
Htmx.
The best of both worlds: server-side rendering with dynamic updates without page reloads. Performance and simplicity.
A platform that evolves alongside the business.
FreeGo today integrates 5 insurance companies (there were 2 at the time of the refactoring), with structured policy synchronization within 24 hours.
The platform exposes dedicated APIs for integration with partner systems, enables cross-authentication mechanisms, and supports importing policies from external sources.
Payment flows run through dedicated banking gateways, ensuring process separation and operational compliance. FreeGo is designed as an evolutionary infrastructure: a system that grows incrementally through continuous releases, maintaining stability and operational continuity.
FreeGo is not a finished project. It is a partnership that evolves, one release at a time.
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