Finex
Finex is a retailer and installer of high-quality windows and doors, selected to ensure long-term performance, aesthetics, and reliability. Three showrooms, a specialized technical team, and certified installation: every project is handled with care, because in every detail lies the difference between just any service and a job well done.
Communication & Performance
Facebook & Instagram
Our communication reflects this solidity, with a daily narrative tailored to those who are in the decision-making process. On Facebook and Instagram, we speak to private customers, highlighting the tangible benefits of our solutions, showcasing the quality of our installations, offering home inspiration, and providing useful information to navigate regulations, incentives, and materials. We do it with a tone that is direct, reassuring, and practical.
On LinkedIn, we address industry professionals (architects, engineers, construction firms) with content designed to foster collaboration. We highlight our reliability on-site, the quality of the brands we carry, and the efficiency of our operations. We're not just seeking visibility, we’re seeking partners with whom we can build real value.
Digital ADV & CRM
Our digital campaigns work in synergy: awareness campaigns increase brand recognition among strategic audiences, while lead generation campaigns bring qualified, real contacts into our showrooms. Meta Ads, Google Ads, and TikTok Ads are managed with a clear strategy, designed to reach the right people at the right time.
Leads generated through these campaigns are collected and managed in real time via a structured sales pipeline within the Odoo CRM system. This setup allows our sales team to act on leads while they’re still hot, ensuring timely follow-ups, customized automations, and complete traceability of the customer journey. From the first online inquiry to the showroom visit or on-site consultation, every phase is monitored and optimized to turn interest into concrete action.
Blog
Our blog features technical articles exploring the world of windows and installation, while newsletters keep the line open with partners and designers, updating them on new developments, incentives, and solutions.
Communication: a matter of scale, precision, and vision
For Finex, communication is also a matter of precision, balance, and vision. Just like a good window frame: it should stand out for what it does, not for how it looks.
