Barilla
Media Performance
Email Marketing and Automation
In collaboration with the agencies managing the Barilla Group brands (Barilla, Gocciole, GranCereale, Gran Pavesi, Mulino Bianco, Pan di Stelle, Pavesini, Ringo, Togo, Voiello, and Wasa), at EWAKE we design the DEM and newsletter sending flows to build community loyalty and increase brand awareness in a measurable way. This is done through planning sends, defining the email strategy for consumer promotions, analyzing performance data, and producing monthly reports.
Barilla Group Brands
Activations
Art direction
Workflow management
Marketing automation
Ux/Ui design
Branding
Marketing
Digital development
Data analysis
We make every communication immersive, transporting the user into that “brand universe” they are attached to.
Social Contests
We make each send unique thanks to targeted personalisation and flows consistent with the brand’s tone of voice.
Promo shopper
Messages targeted to the right audience
We optimize and integrate email marketing logic within the communication assets of all Barilla Group brands.
Email Marketing
Messaggi diretti al target giusto
We optimise and embed email marketing strategies within the communication assets of all Barilla Group brands.
We build
uniqueness for your brand
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uniqueness for your brand