Academia Barilla
Italy’s Gastronomic Library
In collaboration with Marimo Agency, we managed the complete redesign of the portal, carefully handling the delicate SEO positioning and indexing of thousands of pages and categories of this high-traffic site. To this day, we continue to oversee its updates and maintenance of the entire structure.
Visit the siteAccessibility:
Structure revamped for intuitive navigation through numerous topics.
Gastronomic Library and Historic Menus:
The library of the very first and oldest original Italian recipes, accessible to everyone.
Recipe Search:
UX study to enable a more intuitive and faster recipe exploration.
Chef’s Corner: Events and Trends,
A dedicated section for all Academia Barilla events featuring Italy’s top chefs.
SEO Activities:
Recovery and maintenance of Google rankings following the launch of the new website, ensuring retention of the large loyal user base
uniqueness for your brand